Get to know the Svetis Team

Sveti Stefan is made up of a team of very diverse but hard-working women who strive every day to grow this project. We'd love for you to get to know us a little better through this blog and learn about the people behind the brand.

1. What is your role at Sveti Stefan?

• Marta Abad: As the brand's co-founder and CEO, my main responsibility is to support all departments. Although my focus is primarily on the sales department, I am passionate about being actively involved in design.
• Patricia Abad: I'm the brand's co-founder and I'm in charge of the production department, as well as design support, along with Marta.
• Covadonga Martínez-Echevarría: Wholesale Manager. I'm responsible for defining and implementing the commercial expansion strategy in the wholesale channel. I'm also responsible for identifying new potential markets, among other duties.
• Carmen Cebrecos: Marketing manager. Together with Marta, I'm in charge of developing the digital strategy and media relations. I'm also in charge of production. and coordination of the photo sessions and I supervise the operation and development of the website.
• Virginia Fernández-Núñez: I'm the head of design. I'm in charge of designing new developments and proposing collections for both clothing and footwear, and together with Rocío, we oversee production. We also support everything related to design, such as packaging.
• Rocio Contreras: I work for the design and production department. Together with Virginia, we're responsible for developing new footwear and clothing designs, as well as designing everything related to the brand. My main role focuses on ensuring that the entire production process is as planned.
• Carmen Martel: I'm responsible for Customer Service and provide exceptional customer service. I manage inventory and closely track stock. I coordinate replenishment orders based on demand.

2. What are your personal goals or projects that you would like to accomplish?

• Marta Abad: I would love to become a recognized figure associated with the brand we have created. This project is my main focus in life, and my goals are focused on driving its growth and leading it to significant achievements.
• Patricia Abad: I aspire to become a leading international luxury brand, creating a unique trend with a distinctive style.
• Covadonga Martínez-Echevarría: To learn the professional skills and business management techniques necessary to operate effectively in the fashion world.
• Carmen Cebrecos: I would love to continue growing in the world of fashion. It's an exciting sector full of challenges, which keeps me constantly developing. In the future, I would love to delve into the field of fashion styling and production.
• Virginia Fernández-Núñez: On a professional level, I'm very happy with my projects! And on a personal level, I just moved to Mexico City, and I'm looking to make a home here. Although I left Argentina two years ago, my heart is always there, and settling into a new city is always a challenge.
• Rocio Contreras: For me, working in the fashion world is a goal achieved. In the long term, I'd like to continue developing and advancing professionally in this sector that makes me so happy.
• Carmen Martel: My goals since I was a child have always been to enjoy my work, to do what I truly love, and to have the opportunity to take on more challenging roles within Sveti, demonstrating my commitment and dedication to contribute meaningfully to the team.

3. How would you describe your personal style?

• Marta Abad: I'm not a trend-following person; I prefer to wear what makes me feel good. When I go shopping, I always pay special attention to pants, shoes, and handbags.
• Patricia Abad: My style is distinguished by its originality. Since childhood, I've been immersed in the world of fashion thanks to my mother, who always had a strong presence in it. My style combines hippie touches with elegance, making it versatile and unique. At Sveti Stefan, we follow this same line, offering timeless products with a traditional yet modern approach.
• Covadonga Martínez-Echevarría: My style is generally characterized by comfort and elegance, but it's also very versatile. I like to mix classic elements with new trends, incorporating vintage pieces and prints to create a bold style. I consider accessories essential to complete my outfits.
• Carmen Cebrecos: I'd say I have a very personal style that's hard to define. I'm passionate about jackets and firmly believe that a good accessory, whether it's a silk scarf, sunglasses, or a belt, can make the difference between a look that's ordinary and one that stands out.
• Virginia Fernández-Núñez: I like to wear basics. I always wear jeans, white or black shirts or T-shirts, and I pair them with colorful shoes or a belt. What matters most to me is having good skin, hair, and nails.
• Rocio Contreras: I have a hard time pigeonholing myself into a single style; I'd say it depends on the mood I wake up in each day. Something I think defines me is the elegance of wearing more classic pieces I steal from my grandmother's closet combined with more modern ones. I always try to prioritize comfort and feeling good in what I wear.
• Carmen Martel: I could describe it as elegant, original, simple and creative.

4. Which Svetis product is your favorite?

• Marta Abad: Overall, I love the entire collection, but if I had to choose from this season, I'd go with the sweaters and all the Svetis Mary Janes.
• Patricia Abad: I'm fascinated by Saint Tropez, as it represents the ultimate expression of luxury at Sveti Stefan. We use fabrics from renowned designers such as Etro, Loro Piana, and Missoni.
• Covadonga Martínez-Echevarría: Mules are definitely my favorite. I think they dress up a more basic outfit while also giving you a touch of elegance and style.
• Carmen Cebrecos: It's hard for me to choose just one product, but I think I'd choose one of our iconic Double Lace in bright colors. For this spring is the best!
• Virginia Fernández-Núñez: Definitely the Double Lace Onix. I love them and they're versatile.
• Rocio Contreras: Although I think all Sveti Stefan products have something special, I prefer the Mary Jane Red model. I think they elevate any look, both summer and winter. They're the best!
• Carmen Martel: I'm passionate about the Stelvio pants in burgundy. A winning and super original color combination.